Attitude are evaluate statements or judgements concerning objects, people or events.
In other words attitude is a settled way of thinking or feeling about something.
It is also the way you think and feel about someone or something. It can be a feeling or way of thinking that affects a person’s behavior and a way of thinking and behaving.
Components of Attitudes
There are three components of attitude –
1. Cognitive component: It is the aspect of an attitude that is a description of or belief in the way things are.
Example: “My pay is low”
In other words it is the opinion or belief segment of an attitude.
In other words, affective component is the emotional or feeling segment of an attitude.
Example: “I am angry over how little I am paid”
3. Behavioral Components: The behavioral components of an attitude refers to an intention to behave in certain way toward someone or something.
Example: “I am going to look for another job that pays better”
Types of Attitudes or Major Job Attitudes
Organizational Behavior focuses 3 attributes these are –
1. Job satisfaction: The term job satisfaction describes a positive feeling about a job, resulting from an evaluation of its characteristics. A person with a high level of job satisfaction holds positive feelings about his/her job, while a dissatisfied person hold negative feelings.
2. Job Involvement: Job Involvement measures the degree to which a person identifies with a job, actively participates in it, and consider performance important to self-worth.
3. Organizational Commitment: It is the commitment to reaching the organizational goal by the employees.
Organizational commitment measures the degree to which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization.
There are three separate dimensions to Organizational Commitment:
a. Affective commitment: An emotional attachment to an organization and a belief in its values.
b. Continuance commitment: A continuance commitment is the perceived economic value of remaining with an organization compared to leaving it.
c. Normative commitment: A normative commitment is an obligation to remain with the organization for moral or ethical reasons.