"Attitude"Define Attitudes

Attitude are evaluate statements or judgements concerning objects, people or events.

In other words attitude is a settled way of thinking or feeling about something.

It is also the way you think and feel about someone or something. It can be a feeling or way of thinking that affects a person’s behavior and a way of thinking and behaving.

Components of Attitudes

There are three components of attitude –

1. Cognitive component: It is the aspect of an attitude that is a description of or belief in the way things are.

Example: “My pay is low”

In other words it is the opinion or belief segment of an attitude.

2. Affective Component: It is the emotional or feeling segment of an attitude and is reflected in the statement.

In other words, affective component is the emotional or feeling segment of an attitude.

Example: “I am angry over how little I am paid”

3. Behavioral Components: The behavioral components of an attitude refers to an intention to behave in certain way toward someone or something.

Example: “I am going to look for another job that pays better”

Types of Attitudes or Major Job Attitudes

Organizational Behavior focuses 3 attributes these are –

1. Job satisfaction: The term job satisfaction describes a positive feeling about a job, resulting from an evaluation of its characteristics. A person with a high level of job satisfaction holds positive feelings about his/her job, while a dissatisfied person hold negative feelings.

2. Job Involvement: Job Involvement measures the degree to which a person identifies with a job, actively participates in it, and consider performance important to self-worth.

3. Organizational Commitment: It is the commitment to reaching the organizational goal by the employees.

Organizational commitment measures the degree to which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization.

There are three separate dimensions to Organizational Commitment:

a. Affective commitment: An emotional attachment to an organization and a belief in its values.

b. Continuance commitment: A continuance commitment is the perceived economic value of remaining with an organization compared to leaving it.

c. Normative commitment: A normative commitment is an obligation to remain with the organization for moral or ethical reasons.

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